Selecting the right school or college
It is a very tough job. Stuffed with over information and friendly suggestios. You just don't know where to look!
Partnering all aspects of advertising and marketing communication for launching India's biggest College aggregator portal- www.collegedekho.com
Brief
To establish CollegeDekho as a friend, mentor and the most trusted platform for College Search.
Context
The TG (11th, 12th and UG Students) often lacks knowledge and awareness about possibilities that exist. There are multiple sources but rarely giving complete, updated information.
Strategy
We worked on the simple insight that when it comes to college search, there is lot of Confusion! A college search involves getting answers to a lot of questions. More sources to seek answers lead to more time loss and perplexity. CollegeDekho is the one stop when it comes to college search.
Solution
We captured the confused state of mind of the TG with a very disruptive visual of a protagonist looking all around almost squinted, and pat presented CollegeDekho as an expert. We then broke the key messaging and CTAs around different mediums.
Description of the colaterals
| Agency | Trtl |
| Account | Nitin Kumar |
| Creative Direction | Nitin Kumar |
| Strategy | Nitin Kumar |
| Art | Kshitij Punia, Nitin Kumar |
| Copy | Collegedelho Content team |
| Production | Trtl |