Health Awareness through education
Flip book that became a tool to showcase the quality of storytelling and education.
Challange
The Max India Foundation is focused on diverse health topics to provide awareness to the communities and increase their levels of Health Literacy.
MIF has identified lack of education as key challange and requires impactful interventions on ground in health awareness and cancer prevention. In a new approach, incidence of disease is significantly reduced (up to 30%) by Health Awareness.
Solution
A proud part of the Max India Eduction programme, trtl designed a framework for the 12-page spiral calandar layout that unfolded in front of the audience while acting as a teleprompter for the teacher. Long form information stories and short blurb updates, all have a place.
The redesign is verbacular and type-driven in the instruction sections, with dedicated illustration-focused pages to help keep the content and pacing relevant for the reader.
As a tip demonstrating the ill effects of smoking, the book has a simple folding device (like in pop up books) which is used to unfold the inside of lungs.
For illustartion-driven pages. Illustration and photography are thoughtfully commissioned and art directed throughout the calander.
| Agency | trtl |
| Account | Nitin Kumar |
| Art | Kshitij Punia, Vivek Rawat |
| Illustration | Kshitij Punia |
| Copy | Max India Foundation |
| Production | trtl |