We helped Newgen, India’s leading provider of Business Process Management to build the identity for their new case management app. Begining with the name and positioning, we created an overarching design framework and style guide as well .
The brief was to create something that suits any enterprise environment and people love using it to get the things done at work, so having a clean, simple design was our goal.
The brand identity was designed to perfectly complement the purpose of the App- very friendly, approachable outside and highly organised inside. We created a new logo inspired by the construct and dynamics of cloud, ever evolving and rounded with an angular Hive shape inside. We then connected the symbol and the logotype.
Signature color palette, icons and a dual fomt sheme were used following the same design principle.
In addition to the visual identity, trtl also created Hivr’ss most iconic touchpoint- The Dynamic Cloud. Keeping the different environments in mind the cloud transforms into any shape or symbol. These elements are brought to life through the minimalist and elegant narrator to talk directly to different enterprise environments.
trtl developed an extensive implementation program, defining focus and priorities for the brand launch. We had an active role in developing the new website for the app
The chosen colors, indigo and coral, bring together TAM’s red and LAN’s blue, while representing the harmonious combination of the brand’s efficiency and human passion.
Together with the clients trtl collaborated, to launch a new brand that’s equipped to bring the best of collobrations at workplace.